Best Days to Shop in 2024

This holiday season, ride the wave of spectacular savings and unbeatable deals! 🌟 Whether you're wrapping up gifts or just treating yourself, timing is everything.

From Memorial Day to Labor Day and every three-day weekend in between, the opportunities to save are endless. But why stop there when you can enhance your savings with today’s hottest deal-saving tools?

Deal Saving Tips

Save More with Smart Extensions! Before you hit 'buy', activate the Honey app or the Capital One Shopping extension. These tools are your golden ticket to automatic discounts and promo codes, ensuring you never miss out on a deal!

deal saving tools

Here are all the major sales events to add to your calendar if you plan to strategize your purchases. Although some events have already passed, make sure to catch them next year.

Major Holidays For Shopping Deals

  • New Year's Day
  • Martin Luther King Jr. Day.
  • Presidents Day. St. Patrick's Day. Easter. Arbor Day. Mother's Day. Memorial Day. Father's Day. Fourth of July. Amazon Prime Day. Tax-free weekends. Labor Day. Halloween. Black Friday. Cyber Monday. Super Saturday. New Year's Eve.


Things to buy:

Retailers discount winter clothing in late January, including heavy coats, sweatshirts, warm pajamas, winter boots, sweaters, hats, and scarves, to clear space for spring fashion. Expect up to 50% off winter apparel.

Department stores and home goods retailers such as Kohl's, Macy's, and Pottery Barn traditionally hold "white sales" on bath and bedding items throughout January.

macy shopping

One of the best times of the year to buy TVs is right before the Super Bowl.

Important sales days: New Year’s Day. Despite consumers being tapped out from the holidays from the year prior, big retailers like Amazon, Target, and Walmart tend to hold New Year sales with steep discounts.

mlk day sale

Martin Luther King Jr. Day. During the long weekend, expect sales on clothing, beauty, and home goods.


Things to buy:

Tax software companies like H&R Block and TurboTax typically offer promo codes and discounts to early filers in February, as the IRS deadline for employers to send out W-2s and 1099s is Jan. 31. Wait until right after Valentine's Day to find jewelry on sale. Important sales days:

valentine's day

Presidents Day. You can get deals on mattresses and appliances during the long weekend, as many stores put virtually everything on sale.


Things to buy:

As temperatures start to rise, you'll see steep discounts on outdoor running apparel and footwear.

Expect better prices on camping gear and patio furnishings in early spring, although the selection will be bigger.

Easter falls on March 31, 2024. In the week leading up to Easter Sunday, you'll find sales on children's spring dresses and suits. Important sales days:

St. Patrick's Day. Although not a major sale holiday, the week before St. Patrick's Day is a good time to find Irish-themed jewelry and other green gifts on sale.

St. Patrick's Day shopping

The biggest discounts on gear come the day after the holiday. Easter. The days before Easter Sunday will feature sales on spring attire at department stores and sales on treat baskets and flowers on gift sites. Right after the holiday, you'll find Easter candy and baskets on sale.


Things to buy:

April brings sales on home goods and appliances, from vacuums to energy-efficient appliances. Retailers target shoppers doing spring cleaning and those looking for Earth Day  sales tie-ins.

Important sales days:

arbor day shopping

Arbor Day. While Arbor Day (April 26, 2024) is not historically a big sales holiday weekend, expect garden and outdoor stores to have big sales during this entire week due to its proximity to Earth Day.

Tax season ending: While many people are done with taxes, some of us are getting refunds. You can save it or spend it on whatever you like


Things to buy:

Spring clothing. This is a good time to stock your spring wardrobe as stores make room for summer fashion.

spring wardrobe shopping

Appliances. Memorial Day, and the entire three-day weekend, of course, is one of the best days of the year to buy household items such as refrigerators, washers, dryers, and other large appliances.

Important sales days:

Mother's Day. A few weeks before May 12, 2024, start looking for sales on jewelry, perfume, and other popular Mother's Day gifts. Memorial Day. The three-day weekend will offer plenty of appliance deals and discounts on just about any retail item.

mother's day gift shopping

If you missed your chance to buy a mattress back on President’s Day, this would be a good weekend to purchase one.


Things to buy:

Restaurant gift cards. During Father's Day and graduation season, many chain restaurants offer bonus gift cards for the person buying a gift card. So, that might mean if you purchase a $50 gift card for a restaurant, you get a $10 e-card or a discount on the $50 gift card.

Tools and grills. If you’ve got a dad or partner who likes power tools and keeps a well-manicured lawn, you may want to do your shopping at a home improvement store, which probably those items, tool sets, garage organization items, grills and more marked down as Father's Day approaches. 

tools deals

Father's Day. In the lead-up to June 16, 2024, watch for sales on watches, menswear, shoes, wallets, TVs, tools and other popular gifts for Dad.


Things to buy:

Furniture. Fourth of July sales tend to focus on furniture, so plan your kitchen table or sectional purchase accordingly. Tech. This is also a good time to buy tech, usually.

There are the Fourth of July sales, back-to-school season is starting to heat up, and Amazon often hosts Amazon Prime Day this month, which means you can get deals on smart home devices, gaming systems, TVs and computers. Important sales days:

independence day shopping

Fourth of July. Independence Day is historically one of the hottest shopping holidays of the year, and it frequently brings Black Friday-level sales to the table.

Amazon Prime Day. If Amazon operates as it often does, the official date for 2024 won't be announced until a few weeks prior, but it typically occurs in mid-July.

amazon prime day

Tax-free weekends. Some states offer tax-free days in July, during which the sales tax will be waived on clothing, school supplies and even electronics. READ: Take Advantage of Tax-Free Weekend Sales.


Things to buy:

School supplies and laptops. Thanks to the first day of school often coming anywhere from mid-August to early September, you can expect big-box and office supply stores to offer deals on notebooks, art supplies, laptops and more.

back to school shopping

Apple also traditionally offers its back-to-school tech deals in August. Summer clothing and swimwear. Fall is almost here. Retailers are going to want to clear the racks of light clothing. Important sales days:

Tax-free weekends. This is also a good month for tax-free weekends. Some states offer tax-free days in August, during which sales tax will be not be charged on clothing, school supplies and electronics.


Things to buy:

Outdoor furniture and grills. Grilling season generally ends on Labor Day weekend, so you can expect discounts on any merchandise that you would use for outdoor entertaining.

Outdoor furniture sale

 After September, patio furniture will be harder to find, at least in brick-and-mortar stores; retailers usually stop stocking it during the winter. Important sales days:

Labor Day. Leftover clothing from back-to-school sales will be on sale, and as usual, you’ll find plenty of sales on appliances and mattresses.


Things to buy:

Older iPhones. Apple usually debuts its newest phones in September, often on the second Tuesday of that month, so odds are you can start looking for discounted older models in October. Cozy clothing.

Cozy clothing shopping deals

Retailers know you’re in the market to buy warmer clothes, and they will offer tempting sales on leggings, robes, sweats and joggers. You'll find steeper discounts in January – but a bigger selection in October. Important sales days:

halloween shopping

Halloween. Halloween itself isn't a major shopping day but right after is when costumes, candy and spooky decor that didn't sell earlier in the month should go on sale.


Things to buy:

TVs and electronics. You can thank Black Friday and pre-Black Friday sales for these deals, which start early in the month. It’s generally a good time to buy TVs, smart home devices, tablets, computers and smart watches. Important sales days:

black friday shopping

Black Friday. Black Friday is the day after Thanksgiving, and it falls on Nov. 29, 2024 this year. Black Friday has evolved into almost a month-long event, full of in-person and online sales.


Things to buy:

Toys and games. As Christmas approaches, retailers start discounting toys and games to avoid getting stuck with them after the holidays. Important shopping days:

christmas shopping

Cyber Monday. On Dec. 1, 2024, Cyber Monday (the first Monday after Thanksgiving) will offer online deals and likely replay many of the Black Friday deals from Nov. 28.

Super Saturday. Good news for those who haven’t finished their holiday shopping: The Saturday before Christmas (Dec. 21, 2024) and the days surrounding it are filled with last-minute deals.

new year eve

New Year's Eve. After-Christmas and New Year sales typically occur from Dec. 26 to Jan. 1, before the yearly bargain hunting starts all over again.

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